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Product demos3D motion

Cirrus — Numbers in clear air: A 27-second product demo video template

The preview, 27 seconds, with sound.

Statements and counted figures on a calm blue sky, with soft hills rolling along the bottom and glass spheres adrift at every depth.

Length
27 seconds, or about 38 and 46 in the longer cuts
Formats
16:9, 9:16, 1:1 and 4:5
You can change
22 lines of text, 3 pictures, 3 colours and the logo
Sound
Voice-over and a choice of music

Product demos

What happens in Cirrus

A great sphere rises with two orbits drawn round it and sinks to come back as a dotted globe, three figures count up one after another, white skeleton cards float in parallax round three lines, and bubbles gather into one before the address.

Twelve beats in twenty-seven seconds; every bubble you add is one more to gather, and two longer cuts add seven beats of their own without repeating one: glass clocks for three places and the plan, the update and the report behind the three lines, then a line that climbs through your own values, your tools in orbit round one sphere and a customer's word.

Product demos show a product at work: the interface, the feature and what it gets done. The library lists 33 under product demos.

Formats
16:9 landscape (1920 × 1080), 9:16 portrait (1080 × 1920), 1:1 square (1080 × 1080), 4:5 social (1080 × 1350)
Added

69 things to set

What you can change

The editor opens Cirrus with 69 things to set, under its tabs: Content, Media, Style.

Content

What the film says.

Text39
  • Brand name
  • Opening statement
  • Statement with the sphere
  • Statement with the globe
  • After the first figure
  • What the first figure counts
  • After the second figure
  • What the second figure counts
  • After the third figure
  • What the third figure counts
  • Between the thousands of a figure
  • First line among the cards
  • Second line among the cards
  • Third line among the cards
  • Columns of the small chart cards
  • Bubbles
  • Tagline
  • Website
  • Voice only · over the web address
In the Extended and Full length cuts10 more
  • Line over the clocks
  • Clocks
  • Name of the plan
  • Steps of the plan
  • Name of the update
  • The update, line by line
  • Note that the update went out
  • Name of the report
  • Parts of the report
  • What the figure in the ring counts
In the Full length cut10 more
  • Line over the climbing line
  • Values the line climbs through
  • Note where the line ends
  • Under the start of the line
  • Under the end of the line
  • Line over the tools
  • Tools in orbit
  • A customer's words
  • Who said them
  • Their role and company
Numbers4
  • First figure
  • Second figure
  • Third figure
In the Extended and Full length cuts1 more
  • How many steps are ticked

Media

Your screenshots, clips and logo.

Pictures and video3

Takes PNG, JPG, WebP, MP4 or WebM, up to 100 MB.

  • Picture on the tall card beside the second line
  • Picture on the tall card beside the third line
In the Full length cut1 more
  • Photo of the customer
Logo

PNG, JPG, WebP or SVG, up to 20 MB. Or read from your website.

  • Your logo

Style

How it looks and how it sounds.

Colours3
  • Primary color
  • Background
  • Text color
Typeface

Inter, DM Sans or Space Grotesk.

Icons10

10 small signs in the film, each picked from 68 drawings.

Pace

Dense (as designed), Steady (about 20% longer) or Relaxed (about 45% longer).

Voice-over2

On or off, read by one of 20 voices: Sarah, Brian, George, Alice, Hannah, Cole, Sienna, Cliff, Heather, Miles, Colin, Gemma, Athena, Hera, Thalia, Cora, Apollo, Arcas, Draco and Hermes.

Music and sound4
  • Original soundtrack
  • Sound level
  • Music: Original score, Quiet lift, Open horizon or Human warmth
  • Sound effects

4 steps

How to make Cirrus yours

  1. Open it in the studio

    “Use this template” opens Cirrus in the editor with its sample words and pictures in place. Sign in if you are asked to.

  2. Bring in your brand

    Type your website address and the editor reads your logo and colours from it. Or upload a logo, and the colours are matched to it.

  3. Change what it says

    Rewrite the 22 lines under Content yourself, or ask the assistant for a change in plain words. Put your own screenshots and clips in the 2 places under Media.

  4. Choose a format and render

    Pick 16:9, 9:16, 1:1 or 4:5, choose a length, record the voice-over and press “Render video”. The film comes back as an MP4.

6 questions

Questions about Cirrus

How long is Cirrus?

27 seconds as designed. The editor has two longer cuts too: Extended (about 38s) and Full length (about 46s). A longer cut adds beats of its own. Nothing is shown twice. The pace can be slowed too: Steady (about 20% longer) or Relaxed (about 45% longer).

Can I make Cirrus vertical?

Yes. It comes in 16:9 landscape, 9:16 portrait, 1:1 square and 4:5 social. Switch between them in the editor before you render.

Can I use my own screenshots and video?

Yes. It has 3 places for them under Media, “Picture on the tall card beside the second line” and “Picture on the tall card beside the third line”. It takes PNG, JPG, WebP, MP4 or WebM files.

Does it have a voice-over and music?

It has a voice-over, read by one of 20 voices, and you can switch it off. The music is a choice of Original score, Quiet lift, Open horizon or Human warmth. Its sound effects can be switched off too.

Can I use my own logo and colours?

Yes. Upload a logo, or type your website address and the editor reads the logo and colours from it. Cirrus has 3 colours to set: primary color, background and text color. The typeface is Inter, DM Sans or Space Grotesk.

What do I get, and what does it cost?

An MP4 at 720p, 1080p, 1440p or 4K, at 24, 30 or 60 frames a second. Opening it and exporting it are free; having the AI make it yours from your words uses 40 credits. The Free plan gives 200 credits a month, with a Muvomi watermark on exports. Paid plans start at $10 a month and export without it.

6 templates

All templates

Cirrus — Numbers in clear air

Make Cirrus yours.