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Product demos3D motion

Marlo — The sketchbook habit: A 28-second product demo video template

The preview, 28 seconds, with sound.

A course launch told with soft paper still lifes and a lens that never rests.

Length
28 seconds, or about 37 and 44 in the longer cuts
Formats
16:9, 9:16, 1:1 and 4:5
You can change
29 lines of text, 12 pictures, 7 colours and the logo
Sound
Voice-over and a choice of music

Product demos

What happens in Marlo

Reminders pop on a phone and the pile bursts apart, the lens whips to the room and closes behind dark bars on a button that is pressed after a held breath; a marker draws one line, a ribbon is pulled out of a drawing and becomes the tail of a paper kite, and a white panel rises under the sky with what the course holds.

Then type alone, small and far larger than the frame, down to a stroke that draws the mark. Fifteen beats in twenty-eight seconds; two longer cuts add seven more (a week, the class, the teacher, feedback, a streak, a full sketchbook, the price) without repeating one.

Product demos show a product at work: the interface, the feature and what it gets done. The library lists 33 under product demos.

Formats
16:9 landscape (1920 × 1080), 9:16 portrait (1080 × 1920), 1:1 square (1080 × 1080), 4:5 social (1080 × 1350)
Added

93 things to set

What you can change

The editor opens Marlo with 93 things to set, under its tabs: Content, Media, Style.

Content

What the film says.

Text39
  • Brand name
  • Reminders that pop on the phone
  • Small line typed over the room
  • Word on the button
  • Small line typed beside the button
  • Caption, small line
  • Caption, large line
  • Small line typed as the marker draws
  • Words on the tape across the board
  • Sticky notes that stream past
  • Small word before the big one
  • Big inflated word
  • Word behind the kite
  • Words under it, left of the string
  • Words under it, right of the string
  • Heading on the panel
  • What the course holds
  • Tag under that list
  • Small line under the pictures
  • Word behind the pencil tin
  • Cards that rise out of the tin
  • Heading over the strip of pages
  • Tags under the strip
  • Index tabs beside the strip
  • Word that strobes
  • Closing claim, one word a line
  • Tagline
  • Website
  • Small print on the last frame
In the Extended and Full length cuts6 more
  • A week of the course, day by day
  • Teacher's name
  • Line under the teacher's name
  • Line beside the marked-up page
  • Notes stuck on the page
  • Words after that number
In the Full length cut4 more
  • Words after that number
  • Line under the sketchbook
  • Price on the ticket
  • Words under the price
Numbers3
In the Full length cut2 more
  • How many people are learning
  • Pages in the finished sketchbook
In the Extended and Full length cuts1 more
  • Days in a row

Media

Your screenshots, clips and logo.

Pictures and video12

Takes PNG, JPG, WebP, MP4 or WebM.

  • What the tablet on the desk shows
  • Drawing 1 (on the board, the panel, the strip and in the sketchbook)
  • Drawing 2 (on the panel, the strip and in the sketchbook)
  • Drawing 3 (on the panel, the strip and in the sketchbook)
  • Drawing 4 (on the strip and in the sketchbook)
  • Drawing 5 (on the strip and in the sketchbook)
In the Extended and Full length cuts2 more
  • Portrait of the teacher
  • A learner's drawing, for the feedback shot
In the Full length cut4 more
  • Classmate 1
  • Classmate 2
  • Classmate 3
  • Classmate 4
Logo

PNG, JPG, WebP or SVG, up to 20 MB. Or read from your website.

  • Your logo

Style

How it looks and how it sounds.

Colours7
  • Desk and tin
  • Sky
  • Warm paper: notes, cards, the kite
  • Blush: the wall, the eraser, the kite
  • Accent: the line, the ribbon, big words, buttons
  • Paper: the pale ground and the cards
  • Ink: small words and the dark bars
Typeface

Inter, DM Sans or Space Grotesk.

Icons22

22 small signs in the film, each picked from 68 drawings.

Pace

Dense (as designed), Steady (about 20% longer) or Relaxed (about 45% longer).

Voice-over2

On or off, read by one of 20 voices: Sarah, Brian, George, Alice, Hannah, Cole, Sienna, Cliff, Heather, Miles, Colin, Gemma, Athena, Hera, Thalia, Cora, Apollo, Arcas, Draco and Hermes.

Music and sound4
  • Original soundtrack
  • Sound level
  • Music: Original score, Quiet lift, Open horizon or Human warmth
  • Sound effects

4 steps

How to make Marlo yours

  1. Open it in the studio

    “Use this template” opens Marlo in the editor with its sample words and pictures in place. Sign in if you are asked to.

  2. Bring in your brand

    Type your website address and the editor reads your logo and colours from it. Or upload a logo, and the colours are matched to it.

  3. Change what it says

    Rewrite the 29 lines under Content yourself, or ask the assistant for a change in plain words. Put your own screenshots and clips in the 6 places under Media.

  4. Choose a format and render

    Pick 16:9, 9:16, 1:1 or 4:5, choose a length, record the voice-over and press “Render video”. The film comes back as an MP4.

6 questions

Questions about Marlo

How long is Marlo?

28 seconds as designed. The editor has two longer cuts too: Extended (about 37s) and Full length (about 44s). A longer cut adds beats of its own. Nothing is shown twice. The pace can be slowed too: Steady (about 20% longer) or Relaxed (about 45% longer).

Can I make Marlo vertical?

Yes. It comes in 16:9 landscape, 9:16 portrait, 1:1 square and 4:5 social. Switch between them in the editor before you render.

Can I use my own screenshots and video?

Yes. It has 12 places for them under Media, among them “What the tablet on the desk shows”, “Drawing 1 (on the board, the panel, the strip and in the sketchbook)” and “Drawing 2 (on the panel, the strip and in the sketchbook)”. It takes PNG, JPG, WebP, MP4 or WebM files.

Does it have a voice-over and music?

It has a voice-over, read by one of 20 voices, and you can switch it off. The music is a choice of Original score, Quiet lift, Open horizon or Human warmth. Its sound effects can be switched off too.

Can I use my own logo and colours?

Yes. Upload a logo, or type your website address and the editor reads the logo and colours from it. Marlo has 7 colours to set: desk and tin, sky, warm paper: notes, cards, the kite, blush: the wall, the eraser, the kite, accent: the line, the ribbon, big words, buttons, paper: the pale ground and the cards and ink: small words and the dark bars. The typeface is Inter, DM Sans or Space Grotesk.

What do I get, and what does it cost?

An MP4 at 720p, 1080p, 1440p or 4K, at 24, 30 or 60 frames a second. Opening it and exporting it are free; having the AI make it yours from your words uses 40 credits. The Free plan gives 200 credits a month, with a Muvomi watermark on exports. Paid plans start at $10 a month and export without it.

6 templates

All templates

Marlo — The sketchbook habit

Make Marlo yours.