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Product demos3D motion

Wayra — Plan the route: A 24-second product demo video template

The preview, 24 seconds, with sound.

A trip planner shown in one continuous move on warm paper: a column of apps racks past and yours is the one chosen, a headline closes round its tile, and the tile swells until its button fills the frame.

Length
24 seconds, or about 34 and 41 in the longer cuts
Formats
16:9, 9:16, 1:1 and 4:5
You can change
17 lines of text, 9 pictures, 6 colours and the logo
Sound
Voice-over and a choice of music

Product demos

What happens in Wayra

One press and that button belongs to the first destination's card; a route line then draws itself from stop to stop with the camera riding it, the last stop turns into a map that zooms to a pin, and the whole trip is counted up before the name signs off on dark.

Eleven beats in twenty-four seconds, every stop you add is one more card on the line, and two longer cuts add seven beats of their own (the turn ahead, the climb, the days, the forecast, the budget, the crew, maps kept offline) without repeating one.

Product demos show a product at work: the interface, the feature and what it gets done. The library lists 33 under product demos.

Formats
16:9 landscape (1920 × 1080), 9:16 portrait (1080 × 1920), 1:1 square (1080 × 1080), 4:5 social (1080 × 1350)
Added

79 things to set

What you can change

The editor opens Wayra with 79 things to set, under its tabs: Content, Media, Style.

Content

What the film says.

Text35
  • Brand name
  • Other apps in the opening column
  • Headline, first line
  • Headline, second line: before your app's tile
  • Headline, second line: after your app's tile
  • Voice only · as the tile swells into a button
  • Button label
  • Voice only · before the first stop
  • Stops on the route
  • Voice only · before the stops that follow
  • Place the map zooms to
  • Note beside the pin
  • Name of the whole trip
  • The trip in three figures
  • Closing statement
  • Tagline under the name
  • Website
In the Extended and Full length cuts10 more
  • Turn ahead: how far
  • Turn ahead: where to
  • Arrival time chip
  • Heading of the day-by-day plan
  • Days of the plan
  • Line over the forecast
  • Forecast tiles
  • Line over the people travelling
  • People on the trip
  • What one of them just did
In the Full length cut8 more
  • Line over the height profile
  • Heights along the way
  • Unit of height
  • Line over the budget
  • Costs of the trip
  • Currency sign
  • Line about working offline
  • Small line under it
Numbers
In the Full length cut1 more
  • How many maps fly in to be saved

Media

Your screenshots, clips and logo.

Pictures and video9

Takes PNG, JPG, WebP, SVG, MP4 or WebM, up to 100 MB.

  • Photo of the first stop
  • Photo of the second stop
  • Photo of the third stop
  • Photo of the fourth stop
  • Photo of the fifth stop
  • Your own map (optional)
In the Extended and Full length cuts3 more
  • Photo of the first person
  • Photo of the second person
  • Photo of the third person
Logo

PNG, JPG, WebP or SVG, up to 20 MB. Or read from your website.

  • Your logo

Style

How it looks and how it sounds.

Colours6
  • Water and sky
  • Parks and forests
  • Warm light and sand
  • Route line and buttons
  • Paper ground
  • Ink: the text, and the dark ground it closes on
Typeface

Inter, DM Sans or Space Grotesk.

Icons18

18 small signs in the film, each picked from 68 drawings.

Pace

Dense (as designed), Steady (about 20% longer) or Relaxed (about 45% longer).

Voice-over2

On or off, read by one of 20 voices: Sarah, Brian, George, Alice, Hannah, Cole, Sienna, Cliff, Heather, Miles, Colin, Gemma, Athena, Hera, Thalia, Cora, Apollo, Arcas, Draco and Hermes.

Music and sound4
  • Original soundtrack
  • Sound level
  • Music: Original score, Quiet lift, Open horizon or Human warmth
  • Sound effects

4 steps

How to make Wayra yours

  1. Open it in the studio

    “Use this template” opens Wayra in the editor with its sample words and pictures in place. Sign in if you are asked to.

  2. Bring in your brand

    Type your website address and the editor reads your logo and colours from it. Or upload a logo, and the colours are matched to it.

  3. Change what it says

    Rewrite the 17 lines under Content yourself, or ask the assistant for a change in plain words. Put your own screenshots and clips in the 6 places under Media.

  4. Choose a format and render

    Pick 16:9, 9:16, 1:1 or 4:5, choose a length, record the voice-over and press “Render video”. The film comes back as an MP4.

6 questions

Questions about Wayra

How long is Wayra?

24 seconds as designed. The editor has two longer cuts too: Extended (about 34s) and Full length (about 41s). A longer cut adds beats of its own. Nothing is shown twice. The pace can be slowed too: Steady (about 20% longer) or Relaxed (about 45% longer).

Can I make Wayra vertical?

Yes. It comes in 16:9 landscape, 9:16 portrait, 1:1 square and 4:5 social. Switch between them in the editor before you render.

Can I use my own screenshots and video?

Yes. It has 9 places for them under Media, among them “Photo of the first stop”, “Photo of the second stop” and “Photo of the third stop”. It takes PNG, JPG, WebP, SVG, MP4 or WebM files.

Does it have a voice-over and music?

It has a voice-over, read by one of 20 voices, and you can switch it off. The music is a choice of Original score, Quiet lift, Open horizon or Human warmth. Its sound effects can be switched off too.

Can I use my own logo and colours?

Yes. Upload a logo, or type your website address and the editor reads the logo and colours from it. Wayra has 6 colours to set: water and sky, parks and forests, warm light and sand, route line and buttons, paper ground and ink: the text, and the dark ground it closes on. The typeface is Inter, DM Sans or Space Grotesk.

What do I get, and what does it cost?

An MP4 at 720p, 1080p, 1440p or 4K, at 24, 30 or 60 frames a second. Opening it and exporting it are free; having the AI make it yours from your words uses 40 credits. The Free plan gives 200 credits a month, with a Muvomi watermark on exports. Paid plans start at $10 a month and export without it.

6 templates

All templates

Wayra — Plan the route

Make Wayra yours.