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Product demos3D motion

Ansel — Ask from the centre: A 24-second product demo video template

The preview, 24 seconds, with sound.

An assistant shown from its own centre. On a pale ground with one soft ring of colour a pointer finds a small square, the square opens into the core and eight tools fall into orbit round it, three of them picked by name.

Length
24 seconds, or about 35 and 42 in the longer cuts
Formats
16:9, 9:16, 1:1 and 4:5
You can change
14 lines of text, 9 pictures, 5 colours and the logo
Sound
Voice-over and a choice of music

Product demos

What happens in Ansel

A hard cut to the dark: a prompt glows among floating suggestions, a question is typed, the whole plane tips back and streams past the lens, and what comes back arrives as dots that open into labels. Eleven beats in twenty-four seconds, two longer cuts that add seven more without repeating one, and every tile, face, sign and line is yours to change.

Product demos show a product at work: the interface, the feature and what it gets done. The library lists 33 under product demos.

Formats
16:9 landscape (1920 × 1080), 9:16 portrait (1080 × 1920), 1:1 square (1080 × 1080), 4:5 social (1080 × 1350)
Added

71 things to set

What you can change

The editor opens Ansel with 71 things to set, under its tabs: Content, Media, Style.

Content

What the film says.

Text29
  • Brand name
  • Voice only · as the pointer finds the square
  • Word on the core
  • Line under the orbit
  • Tools the pointer picks
  • Suggested questions
  • Prompt placeholder
  • Question typed into the prompt
  • Voice only · as the suggestions stream past
  • Voice only · as the dots appear
  • What comes back
  • Statement
  • Tagline
  • Website
In the Extended and Full length cuts8 more
  • Words after that number
  • What it does while it works
  • Heading of the reply
  • Lines of the reply
  • Main button under the reply
  • Second button under the reply
  • Line over the microphone
  • Request said aloud
In the Full length cut7 more
  • Heading of the chart
  • Chart columns
  • Figure beside the chart
  • Words under that figure
  • Keys of the shortcut
  • Line under the keys
  • Line under your product
Numbers
In the Extended and Full length cuts1 more
  • How many tools it works with

Media

Your screenshots, clips and logo.

Pictures and video9

Takes PNG, JPG, WebP, MP4 or WebM.

  • Face beside suggestion 1
  • Face beside suggestion 2
  • Face beside suggestion 3
  • Face beside suggestion 4
  • Face beside suggestion 5
  • Face beside suggestion 6
  • Face beside suggestion 7
  • Face beside suggestion 8
In the Full length cut1 more
  • Screenshot or clip of your product
Logo

PNG, JPG, WebP or SVG, up to 20 MB. Or read from your website.

  • Your logo

Style

How it looks and how it sounds.

Colours5
  • Dark ground (the prompt and the answers)
  • Suggestions and labels
  • Ring of colour, picked tiles and buttons
  • Pale ground (the orbit and the sign-off)
  • Ink on the pale ground
Typeface

Inter, DM Sans or Space Grotesk.

Icons17

17 small signs in the film, each picked from 68 drawings.

Pace

Dense (as designed), Steady (about 20% longer) or Relaxed (about 45% longer).

Voice-over2

On or off, read by one of 20 voices: Sarah, Brian, George, Alice, Hannah, Cole, Sienna, Cliff, Heather, Miles, Colin, Gemma, Athena, Hera, Thalia, Cora, Apollo, Arcas, Draco and Hermes.

Music and sound4
  • Original soundtrack
  • Sound level
  • Music: Original score, Quiet lift, Open horizon or Human warmth
  • Sound effects

4 steps

How to make Ansel yours

  1. Open it in the studio

    “Use this template” opens Ansel in the editor with its sample words and pictures in place. Sign in if you are asked to.

  2. Bring in your brand

    Type your website address and the editor reads your logo and colours from it. Or upload a logo, and the colours are matched to it.

  3. Change what it says

    Rewrite the 14 lines under Content yourself, or ask the assistant for a change in plain words. Put your own screenshots and clips in the 8 places under Media.

  4. Choose a format and render

    Pick 16:9, 9:16, 1:1 or 4:5, choose a length, record the voice-over and press “Render video”. The film comes back as an MP4.

6 questions

Questions about Ansel

How long is Ansel?

24 seconds as designed. The editor has two longer cuts too: Extended (about 35s) and Full length (about 42s). A longer cut adds beats of its own. Nothing is shown twice. The pace can be slowed too: Steady (about 20% longer) or Relaxed (about 45% longer).

Can I make Ansel vertical?

Yes. It comes in 16:9 landscape, 9:16 portrait, 1:1 square and 4:5 social. Switch between them in the editor before you render.

Can I use my own screenshots and video?

Yes. It has 9 places for them under Media, among them “Face beside suggestion 1”, “Face beside suggestion 2” and “Face beside suggestion 3”. It takes PNG, JPG, WebP, MP4 or WebM files.

Does it have a voice-over and music?

It has a voice-over, read by one of 20 voices, and you can switch it off. The music is a choice of Original score, Quiet lift, Open horizon or Human warmth. Its sound effects can be switched off too.

Can I use my own logo and colours?

Yes. Upload a logo, or type your website address and the editor reads the logo and colours from it. Ansel has 5 colours to set: dark ground (the prompt and the answers), suggestions and labels, ring of colour, picked tiles and buttons, pale ground (the orbit and the sign-off) and ink on the pale ground. The typeface is Inter, DM Sans or Space Grotesk.

What do I get, and what does it cost?

An MP4 at 720p, 1080p, 1440p or 4K, at 24, 30 or 60 frames a second. Opening it and exporting it are free; having the AI make it yours from your words uses 40 credits. The Free plan gives 200 credits a month, with a Muvomi watermark on exports. Paid plans start at $10 a month and export without it.

6 templates

All templates

Ansel — Ask from the centre

Make Ansel yours.