24 secondsWayra — Plan the route
A trip planner shown in one continuous move on warm paper.
Product demos3D motion
Pello — Order in minutes: A 22-second product demo video template
A quick order told one piece of the interface at a time on a plain paper ground, with a small hand going from each to the next: the app's tile drops in and is pressed, opens into a search bar where a question is typed and written over by the answer, and closes to a row of category cards that runs past until the last one grows into the item being added.
- Length
- 22 seconds, or about 32 and 38 in the longer cuts
- Formats
- 16:9, 9:16, 1:1 and 4:5
- You can change
- 22 lines of text, 9 pictures, 5 colours and the logo
- Sound
- Voice-over and a choice of music
Product demos
What happens in Pello
An order button with a soft halo widens into a status card whose line fills, floods into an arrival pill that counts the minutes down, and tilts into the message that it is at the door. Ten beats in twenty-two seconds, and two longer cuts add seven more pieces (the address, the time, the bag, an offer, the map, a rating, a repeat) without showing anything twice.
Product demos show a product at work: the interface, the feature and what it gets done. The library lists 33 under product demos.
- Also listed under
- Formats
- 16:9 landscape (1920 × 1080), 9:16 portrait (1080 × 1920), 1:1 square (1080 × 1080), 4:5 social (1080 × 1350)
- Added
82 things to set
What you can change
The editor opens Pello with 82 things to set, under its tabs: Content, Media, Style.
Content
What the film says.
- Text36
- Brand name
- Voice only · before the name, as the app's tile lands
- Question typed in the search bar
- Answer that replaces it, after the brand name
- Category cards
- Item added to the bag
- Line under the item
- Price of the item
- Word on the add button
- Line over the order button
- Order button
- Status card: first line
- Status card: second line
- Stages under the progress line
- Arrival pill: words before the number
- Arrival pill: words after the number
- Chat: the courier's message, then the reply
- Tagline
- Website
In the Extended and Full length cuts11 more
- Address: small label
- Address: where it goes
- Bag: title
- Bag: what is in it
- Bag: word before the total
- Bag: the total
- Map: where it sets out from
- Map: where it is going
- Map: line under the map
- Rating: the question
- Rating: line once the stars are given
In the Full length cut6 more
- Line over the delivery times
- Delivery times to choose from
- Offer: the code
- Offer: what it gives
- Repeat switch: first line
- Repeat switch: line once it is on
- Numbers7
- How many are added
- How far the progress line fills (percent)
- Arrival pill: the number
In the Full length cut1 more
- Which time is chosen (1 is the first)
In the Extended and Full length cuts3 more
- Map: turns in the route
- Rating: stars given
- Rating: stars shown
Media
Your screenshots, clips and logo.
- Pictures and video9
Takes PNG, JPG, WebP, SVG, MP4 or WebM, up to 100 MB.
- Picture on the first category card
- Picture on the second card
- Picture on the third card
- Picture on the fourth card
- Picture on the fifth card, if there is one
- Picture on the sixth card, if there is one
- Photo of the item that is added
- Photo of the courier
In the Extended and Full length cuts1 more
- Map behind the route
- Logo
PNG, JPG, WebP or SVG, up to 20 MB. Or read from your website.
- Your logo
Style
How it looks and how it sounds.
- Colours5
- Progress and arrival colour
- Third colour of the drawn pictures, and the stars
- Brand colour: tile, buttons and messages
- Ground
- Text, and the ground of the sign-off
- Typeface
Inter, DM Sans or Space Grotesk.
- Icons15
15 small signs in the film, each picked from 68 drawings.
- Pace
Dense (as designed), Steady (about 20% longer) or Relaxed (about 45% longer).
- Voice-over2
On or off, read by one of 20 voices: Sarah, Brian, George, Alice, Hannah, Cole, Sienna, Cliff, Heather, Miles, Colin, Gemma, Athena, Hera, Thalia, Cora, Apollo, Arcas, Draco and Hermes.
- Music and sound4
- Original soundtrack
- Sound level
- Music: Original score, Quiet lift, Open horizon or Human warmth
- Sound effects
4 steps
How to make Pello yours
Open it in the studio
“Use this template” opens Pello in the editor with its sample words and pictures in place. Sign in if you are asked to.
Bring in your brand
Type your website address and the editor reads your logo and colours from it. Or upload a logo, and the colours are matched to it.
Change what it says
Rewrite the 22 lines under Content yourself, or ask the assistant for a change in plain words. Put your own screenshots and clips in the 8 places under Media.
Choose a format and render
Pick 16:9, 9:16, 1:1 or 4:5, choose a length, record the voice-over and press “Render video”. The film comes back as an MP4.
6 questions
Questions about Pello
How long is Pello?
22 seconds as designed. The editor has two longer cuts too: Extended (about 32s) and Full length (about 38s). A longer cut adds beats of its own. Nothing is shown twice. The pace can be slowed too: Steady (about 20% longer) or Relaxed (about 45% longer).
Can I make Pello vertical?
Yes. It comes in 16:9 landscape, 9:16 portrait, 1:1 square and 4:5 social. Switch between them in the editor before you render.
Can I use my own screenshots and video?
Yes. It has 9 places for them under Media, among them “Picture on the first category card”, “Picture on the second card” and “Picture on the third card”. It takes PNG, JPG, WebP, SVG, MP4 or WebM files.
Does it have a voice-over and music?
It has a voice-over, read by one of 20 voices, and you can switch it off. The music is a choice of Original score, Quiet lift, Open horizon or Human warmth. Its sound effects can be switched off too.
Can I use my own logo and colours?
Yes. Upload a logo, or type your website address and the editor reads the logo and colours from it. Pello has 5 colours to set: progress and arrival colour, third colour of the drawn pictures, and the stars, brand colour: tile, buttons and messages, ground and text, and the ground of the sign-off. The typeface is Inter, DM Sans or Space Grotesk.
What do I get, and what does it cost?
An MP4 at 720p, 1080p, 1440p or 4K, at 24, 30 or 60 frames a second. Opening it and exporting it are free; having the AI make it yours from your words uses 40 credits. The Free plan gives 200 credits a month, with a Muvomi watermark on exports. Paid plans start at $10 a month and export without it.
6 templates
Templates like this one
24 seconds
22 secondsSorrel — Keep what you find
A film led by its pointer, for an app that keeps what catches the eye.
18 secondsElva — The new version, in one thread
A version launch told as one thread.
25 secondsTessel — A wall of widgets
A word types on over a pale ground with a band of colour along its foot.
27 secondsHalden — Your day, already planned
An app promo told on the phone it lives in, on a dark stage with one coloured light low in a corner.
18 secondsStrata — See how it's built
A product taken apart in daylight.
Pello — Order in minutes