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Strata — See how it's built: An 18-second 3D product video template

The preview, 18 seconds, with sound.

A product taken apart in daylight: extruded 3D type, an isometric stack that lifts into three labelled layers, a close look at each, then one product and the numbers that prove it.

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Length
18 seconds, or about 28 and 34 in the longer cuts
Formats
16:9, 9:16, 1:1 and 4:5
You can change
12 lines of text, 5 pictures, 3 colours and the logo
Sound
Voice-over and a choice of music

3D product

What happens in Strata

Nine beats in eighteen seconds, and two longer cuts that add seven more without repeating one: the parts a layer is built from, a tap passing through every layer, one layer swapped for another, the same stack in every region, how much lies under the surface, every version kept and what the whole plugs into.

3D product films give products, screens and type real depth and light. The library lists 15 under 3d product.

Formats
16:9 landscape (1920 × 1080), 9:16 portrait (1080 × 1920), 1:1 square (1080 × 1080), 4:5 social (1080 × 1350)
Added

52 things to set

What you can change

The editor opens Strata with 52 things to set, under its tabs: Content, Media, Style.

Content

What the film says.

Text26
  • Product name
  • Opening line
  • Big 3D word or two
  • Three layer names
  • More layers
  • First layer line
  • Second layer line
  • Third layer line
  • Coming together
  • Three figures (number, then label)
  • Tagline
  • Website
In the Extended and Full length cuts8 more
  • Parts: the line beside them
  • Parts: the figure on the marked one
  • Through the layers: the line
  • Through the layers: how long it takes
  • Swapping a layer: the line
  • Swapping a layer: the new one's tag
  • Regions: the line
  • Regions: the places
In the Full length cut6 more
  • Cross-section: the line
  • Cross-section: each layer's share, from the ground up
  • Versions: the line
  • Versions: what each sheet is stamped
  • Plugging in: the line
  • Plugging in: what it connects to

Media

Your screenshots, clips and logo.

Pictures and video5

Takes PNG, JPG, WebP, SVG, MP4 or WebM, up to 100 MB.

  • Interface screenshot or video
  • First layer: screenshot or video
  • Second layer: screenshot or video
  • First added layer: screenshot or video
  • Second added layer: screenshot or video
Logo

PNG, JPG, WebP or SVG, up to 20 MB. Or read from your website.

  • Your logo

Style

How it looks and how it sounds.

Colours3
  • Primary color
  • Background
  • Text color
Typeface

Inter, DM Sans or Space Grotesk.

Icons4

4 small signs in the film, each picked from 85 drawings.

Pace

Dense (as designed), Steady (about 20% longer) or Relaxed (about 45% longer).

Voice-over2

On or off, read by one of 20 voices: Sarah, Brian, George, Alice, Hannah, Cole, Sienna, Cliff, Heather, Miles, Colin, Gemma, Athena, Hera, Thalia, Cora, Apollo, Arcas, Draco and Hermes.

Music and sound4
  • Original soundtrack
  • Sound level
  • Music: Original score, Quiet lift, Open horizon or Human warmth
  • Sound effects
Other settings4
  • First layer's sheet: how wide each record is drawn
  • Second layer's sheet: rule boxes in each column
  • First added layer's sheet: bars on a timeline
  • Second added layer's sheet: heights of its chart

4 steps

How to make Strata yours

  1. Open it in the studio

    “Use this template” opens Strata in the editor with its sample words and pictures in place. Sign in if you are asked to.

  2. Bring in your brand

    Type your website address and the editor reads your logo and colours from it. Or upload a logo, and the colours are matched to it.

  3. Change what it says

    Rewrite the 12 lines under Content yourself, or ask the assistant for a change in plain words. Put your own screenshots and clips in the 5 places under Media.

  4. Choose a format and render

    Pick 16:9, 9:16, 1:1 or 4:5, choose a length, record the voice-over and press “Render video”. The film comes back as an MP4.

6 questions

Questions about Strata

How long is Strata?

18 seconds as designed. The editor has two longer cuts too: Extended (about 28s) and Full length (about 34s). A longer cut adds beats of its own. Nothing is shown twice. The pace can be slowed too: Steady (about 20% longer) or Relaxed (about 45% longer).

Can I make Strata vertical?

Yes. It comes in 16:9 landscape, 9:16 portrait, 1:1 square and 4:5 social. Switch between them in the editor before you render.

Can I use my own screenshots and video?

Yes. It has 5 places for them under Media, among them “Interface screenshot or video”, “First layer: screenshot or video” and “Second layer: screenshot or video”. It takes PNG, JPG, WebP, SVG, MP4 or WebM files.

Does it have a voice-over and music?

It has a voice-over, read by one of 20 voices, and you can switch it off. The music is a choice of Original score, Quiet lift, Open horizon or Human warmth. Its sound effects can be switched off too.

Can I use my own logo and colours?

Yes. Upload a logo, or type your website address and the editor reads the logo and colours from it. Strata has 3 colours to set: primary color, background and text color. The typeface is Inter, DM Sans or Space Grotesk.

What do I get, and what does it cost?

An MP4 at 720p, 1080p, 1440p or 4K, at 24, 30 or 60 frames a second. Opening it and exporting it are free; having the AI make it yours from your words uses 40 credits. The Free plan gives 200 credits a month, with a Muvomi watermark on exports. Paid plans start at $10 a month and export without it.

6 templates

All templates
Frame from “Pello — Order in minutes”22 seconds

Pello — Order in minutes

A quick order told one piece of the interface at a time on a plain paper ground.

Product demosFormats: 16:9 · 9:16 · 1:1 · 4:5

Frame from “Tessel — A wall of widgets”25 seconds

Tessel — A wall of widgets

A word types on over a pale ground with a band of colour along its foot.

Product demosFormats: 16:9 · 9:16 · 1:1 · 4:5

Strata — See how it's built

Make Strata yours.

Use this template See plans