18 secondsElva — The new version, in one thread
A version launch told as one thread.
Product demos3D motion
Sorrel — Keep what you find: A 22-second product demo video template
A film led by its pointer, for an app that keeps what catches the eye. The pointer runs along a dock and presses your tile, your colour floods the frame, and an iris opens on a search bar over a drifting ground.
- Length
- 22 seconds, or about 32 and 39 in the longer cuts
- Formats
- 16:9, 9:16, 1:1 and 4:5
- You can change
- 15 lines of text, 10 pictures, 8 colours and the logo
- Sound
- Voice-over and a choice of music
Product demos
What happens in Sorrel
A query is typed in a close-up that travels with the caret; one find resolves out of false colour, the lens draws back to the board it belongs to, and a single press keeps it. A wheel of single words stops on one, that word begins the statement, and the film's small squares build your mark to close.
Eleven beats in twenty-two seconds, two longer cuts that add seven more without repeating one, and every word, sign, picture and colour is yours to change.
Product demos show a product at work: the interface, the feature and what it gets done. The library lists 33 under product demos.
- Also listed under
- Formats
- 16:9 landscape (1920 × 1080), 9:16 portrait (1080 × 1920), 1:1 square (1080 × 1080), 4:5 social (1080 × 1350)
- Added
71 things to set
What you can change
The editor opens Sorrel with 71 things to set, under its tabs: Content, Media, Style.
Content
What the film says.
- Text27
- Brand name
- Voice only · as the pointer runs along the dock
- Search placeholder
- What is typed into the search
- Voice only · as the pointer presses search
- Name of the first find
- Voice only · as the lens draws back to the board
- Button on the card
- The button once it is pressed
- Voice only · as the card is kept
- Words on the wheel
- Statement, the light words
- Statement, the big word
- Tagline
- Website
In the Extended and Full length cuts7 more
- Voice only · as a picture is dragged off a page
- Button on the clipped picture
- Words under that number
- Words before the board's name
- Your boards
- Heading over the colours
- Names of the five colours
In the Full length cut5 more
- Keys of the shortcut
- Line under the keys
- People on the shared board
- Words after their names
- Line under your product
- Numbers2
In the Extended and Full length cuts2 more
- How many finds come back
- Pictures on the first board
Media
Your screenshots, clips and logo.
- Pictures and video10
Takes PNG, JPG, WebP, MP4 or WebM.
- Picture 1 · the first find
- Picture 2 on the board
- Picture 3 on the board
- Picture 4 on the board
- Picture 5 on the board
- Picture 6 on the board
- Picture 7 on the board
- Picture 8 on the board
- Picture 9 on the board
In the Full length cut1 more
- Screenshot or clip of your product
- Logo
PNG, JPG, WebP or SVG, up to 20 MB. Or read from your website.
- Your logo
Style
How it looks and how it sounds.
- Colours13
- Dark ground (the wheel of words)
- Ground behind the search bar
- Tint 1 (stand-in pictures and small things)
- Tint 2 (stand-in pictures and small things)
- Tint 3 (stand-in pictures and small things)
- Brand colour (the flood, frames, buttons and the mark)
- Pale ground (the dock, the board and the sign-off)
- Ink (type, the pointer and pressed buttons)
In the Extended and Full length cuts5 more
- First picture, colour 1
- First picture, colour 2
- First picture, colour 3
- First picture, colour 4
- First picture, colour 5
- Typeface
Inter, DM Sans or Space Grotesk.
- Icons9
9 small signs in the film, each picked from 68 drawings.
- Pace
Dense (as designed), Steady (about 20% longer) or Relaxed (about 45% longer).
- Voice-over2
On or off, read by one of 20 voices: Sarah, Brian, George, Alice, Hannah, Cole, Sienna, Cliff, Heather, Miles, Colin, Gemma, Athena, Hera, Thalia, Cora, Apollo, Arcas, Draco and Hermes.
- Music and sound4
- Original soundtrack
- Sound level
- Music: Original score, Quiet lift, Open horizon or Human warmth
- Sound effects
4 steps
How to make Sorrel yours
Open it in the studio
“Use this template” opens Sorrel in the editor with its sample words and pictures in place. Sign in if you are asked to.
Bring in your brand
Type your website address and the editor reads your logo and colours from it. Or upload a logo, and the colours are matched to it.
Change what it says
Rewrite the 15 lines under Content yourself, or ask the assistant for a change in plain words. Put your own screenshots and clips in the 9 places under Media.
Choose a format and render
Pick 16:9, 9:16, 1:1 or 4:5, choose a length, record the voice-over and press “Render video”. The film comes back as an MP4.
6 questions
Questions about Sorrel
How long is Sorrel?
22 seconds as designed. The editor has two longer cuts too: Extended (about 32s) and Full length (about 39s). A longer cut adds beats of its own. Nothing is shown twice. The pace can be slowed too: Steady (about 20% longer) or Relaxed (about 45% longer).
Can I make Sorrel vertical?
Yes. It comes in 16:9 landscape, 9:16 portrait, 1:1 square and 4:5 social. Switch between them in the editor before you render.
Can I use my own screenshots and video?
Yes. It has 10 places for them under Media, among them “Picture 1 · the first find”, “Picture 2 on the board” and “Picture 3 on the board”. It takes PNG, JPG, WebP, MP4 or WebM files.
Does it have a voice-over and music?
It has a voice-over, read by one of 20 voices, and you can switch it off. The music is a choice of Original score, Quiet lift, Open horizon or Human warmth. Its sound effects can be switched off too.
Can I use my own logo and colours?
Yes. Upload a logo, or type your website address and the editor reads the logo and colours from it. Sorrel has 8 colours to set: dark ground (the wheel of words), ground behind the search bar, tint 1 (stand-in pictures and small things), tint 2 (stand-in pictures and small things), tint 3 (stand-in pictures and small things), brand colour (the flood, frames, buttons and the mark), pale ground (the dock, the board and the sign-off) and ink (type, the pointer and pressed buttons). The typeface is Inter, DM Sans or Space Grotesk.
What do I get, and what does it cost?
An MP4 at 720p, 1080p, 1440p or 4K, at 24, 30 or 60 frames a second. Opening it and exporting it are free; having the AI make it yours from your words uses 40 credits. The Free plan gives 200 credits a month, with a Muvomi watermark on exports. Paid plans start at $10 a month and export without it.
6 templates
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29 secondsPrisme — Describe it, watch it appear
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34 secondsOriel — From a line to a system
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Sorrel — Keep what you find