32 secondsFlow — Find your momentum
Blue volumes, stretching white capsules and large moving type.
ExplainersNew film
From idea to done — Workflow Story: A 16-second explainer video template
A connected three-step journey: drawing paths, moving signals, focused process cards and a clear outcome. Every step is yours to name.
- Length
- 16 seconds, or about 26 and 35 in the longer cuts
- Formats
- 16:9, 9:16, 1:1 and 4:5
- You can change
- 10 lines of text, 3 pictures, 3 colours and the logo
- Sound
- Original soundtrack
Explainers
About Workflow Story
Explainers set out an idea in steps, numbers or chapters. The library lists 13 under explainers.
- Also listed under
- Formats
- 16:9 landscape (1920 × 1080), 9:16 portrait (1080 × 1920), 1:1 square (1080 × 1080), 4:5 social (1080 × 1350)
- Added
65 things to set
What you can change
The editor opens Workflow Story with 65 things to set, under its tabs: Content, Media, Style.
Content
What the film says.
- Text41
- Brand name
- Opening headline
- Label after the name
- First step
- Second step
- Third step
- Supporting line
- Label above the supporting line
- Closing headline
- Website
In the Full length cut12 more
- Label over the tangled road
- Headline beside the tangled road
- Places work wanders between
- Small line under that headline
- Label over the typed line
- Headline over the typed line
- Line that is typed
- What is settled once it is added
- Label over the updates
- Headline beside the updates
- Updates, oldest first
- When each update came
In the Extended and Full length cuts19 more
- Label over the card changing hands
- Who passes the work on
- What the first person does
- Who takes the work over
- What the second person does
- Work written on the card
- Line at the foot of the card
- Sentence the card leaves behind
- Label over the week
- Headline over the week
- Days across the top
- Stages of the work
- Word on the marker
- Label over the two figures
- Figure before
- What the figure before counts
- Figure now
- What the figure now counts
- Small line under the figures
- Numbers
In the Extended and Full length cuts1 more
- How far along the marker stands, in percent
Media
Your pictures and logo.
- Pictures3
- Finished work · picture or video
In the Extended and Full length cuts2 more
- Portrait of the first person
- Portrait of the second person
- Logo
PNG, JPG, WebP or SVG, up to 20 MB. Or read from your website.
- Your logo
Style
How it looks and how it sounds.
- Colours3
- Primary color
- Background
- Text color
- Typeface
Inter, DM Sans or Space Grotesk.
- Icons11
11 small signs in the film, each picked from 24 drawings.
- Music and sound3
- Original soundtrack
- Sound level
- Sound effects
4 steps
How to make Workflow Story yours
Open it in the studio
“Use this template” opens Workflow Story in the editor with its sample words and pictures in place. Sign in if you are asked to.
Bring in your brand
Type your website address and the editor reads your logo and colours from it. Or upload a logo, and the colours are matched to it.
Change what it says
Rewrite the 10 lines under Content yourself, or ask the assistant for a change in plain words. Put your own picture in its place under Media.
Choose a format and render
Pick 16:9, 9:16, 1:1 or 4:5, choose a length and press “Render video”. The film comes back as an MP4.
6 questions
Questions about Workflow Story
How long is Workflow Story?
16 seconds as designed. The editor has two longer cuts too: Extended (about 26s) and Full length (about 35s). A longer cut adds shots of its own. Nothing is shown twice.
Can I make Workflow Story vertical?
Yes. It comes in 16:9 landscape, 9:16 portrait, 1:1 square and 4:5 social. Switch between them in the editor before you render.
Can I use my own pictures?
Yes. It has 3 places for them under Media, “Finished work · picture or video”. It takes files.
Does it have music?
It comes with an original soundtrack that can be switched off. Its sound effects can be switched off too. It has no voice-over of its own.
Can I use my own logo and colours?
Yes. Upload a logo, or type your website address and the editor reads the logo and colours from it. Workflow Story has 3 colours to set: primary color, background and text color. The typeface is Inter, DM Sans or Space Grotesk.
What do I get, and what does it cost?
An MP4 at 720p, 1080p, 1440p or 4K, at 24, 30 or 60 frames a second. Opening it and exporting it are free; having the AI make it yours from your words uses 40 credits. The Free plan gives 200 credits a month, with a Muvomi watermark on exports. Paid plans start at $10 a month and export without it.
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From idea to done — Workflow Story