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Product demosMotion studies

Luma — Into the product: A 53-second product demo video template

The preview, 53 seconds, without sound.

A luminous product film: extreme close-ups travel into complete interfaces, separate into dimensional layers, then resolve through bright typographic interludes.

Use this template All templates
Length
53 seconds
Formats
16:9, 9:16, 1:1 and 4:5
You can change
The storyboard, 10 pictures, 2 colours and the logo
Sound
Voice-over and a choice of music

Product demos

About Luma

Product demos show a product at work: the interface, the feature and what it gets done. The library lists 33 under product demos.

Also listed under
Formats
16:9 landscape (1920 × 1080), 9:16 portrait (1080 × 1920), 1:1 square (1080 × 1080), 4:5 social (1080 × 1350)
Added

19 things to set

What you can change

The editor opens Luma with 19 things to set, under its tabs: Content, Media, Style.

Content

What the film says.

Storyboard

Every scene of the film: its eyebrow, headline and supporting text, its shot, camera move, transition and typography motion, and its place in the order. The film's finish and art direction are set here too.

Media

Your screenshots, clips and logo.

Pictures and video10

Takes PNG, JPG, WebP, SVG, MP4 or WebM, up to 100 MB.

  • Screenshot or video
  • Attached media 1
  • Attached media 2
  • Attached media 3
  • Attached media 4
  • Attached media 5
  • Attached media 6
  • Website image 1
  • Website image 2
  • Website image 3
Logo

PNG, JPG, WebP or SVG, up to 20 MB. Or read from your website.

  • Your logo

Style

How it looks and how it sounds.

Colours2
  • Brand accent
  • Secondary accent
Voice-over2

On or off, read by one of 20 voices: Sarah, Brian, George, Alice, Hannah, Cole, Sienna, Cliff, Heather, Miles, Colin, Gemma, Athena, Hera, Thalia, Cora, Apollo, Arcas, Draco and Hermes.

Music and sound3
  • Background music
  • Music mood: Quiet lift, Open horizon, Human warmth or Original score
  • Music level

4 steps

How to make Luma yours

  1. Open it in the studio

    “Use this template” opens Luma in the editor with its sample words and pictures in place. Sign in if you are asked to.

  2. Bring in your brand

    Type your website address and the editor reads your logo and colours from it. Or upload a logo, and the colours are matched to it.

  3. Change what it says

    Rewrite the storyboard scene by scene: the words, the shot, the camera move and the transition. Put your own screenshots and clips in the 10 places under Media.

  4. Choose a format and render

    Pick 16:9, 9:16, 1:1 or 4:5 and press “Render video”. The film comes back as an MP4.

6 questions

Questions about Luma

How long is Luma?

53 seconds. Its scenes can be reordered and rewritten in the storyboard.

Can I make Luma vertical?

Yes. It comes in 16:9 landscape, 9:16 portrait, 1:1 square and 4:5 social. Switch between them in the editor before you render.

Can I use my own screenshots and video?

Yes. It has 10 places for them under Media, among them “Screenshot or video”, “Attached media 1” and “Attached media 2”. It takes PNG, JPG, WebP, SVG, MP4 or WebM files.

Does it have a voice-over and music?

It has a voice-over, read by one of 20 voices, and you can switch it off. The music is a choice of Quiet lift, Open horizon, Human warmth or Original score.

Can I use my own logo and colours?

Yes. Upload a logo, or type your website address and the editor reads the logo and colours from it. Luma has 2 colours to set: brand accent and secondary accent.

What do I get, and what does it cost?

An MP4 at 720p, 1080p, 1440p or 4K, at 24, 30 or 60 frames a second. Opening it and exporting it are free; having the AI make it yours from your words uses 40 credits. The Free plan gives 200 credits a month, with a Muvomi watermark on exports. Paid plans start at $10 a month and export without it.

6 templates

All templates
Frame from “Wayra — Plan the route”24 seconds

Wayra — Plan the route

A trip planner shown in one continuous move on warm paper.

Product demosFormats: 16:9 · 9:16 · 1:1 · 4:5

Frame from “Flow — Find your momentum”32 seconds

Flow — Find your momentum

Blue volumes, stretching white capsules and large moving type.

ExplainersFormats: 16:9 · 9:16 · 1:1 · 4:5

Luma — Into the product

Make Luma yours.

Use this template See plans